PRODUCT SUITE
Work with Rubin

Explore the Rubin suite for planning, investigation, and execution across your business.

FLOW

Turn your knowhow into decisions your team can defend. A workspace where marketing thinking compounds, reasoning stays with the work, and every investigation strengthens the next.

Knowledge

Monitor your enterprise ontology, the entities that describe your business, and the relations that connect them.

Plans

Project and process management for marketing, grounded in the same company context your teams work from.

Execute

Trigger tailor-made workflows and automations that turn plans into repeatable execution.
Onboarding

Connect your tools and set up roles so teams can collaborate with confidence.

Integrations Access & Authority Contact sales for details
Partners Platform

A shared panel where partner orgs (agencies, consultants, suppliers) can view their projects, processes, and budgets, and collaborate on the same workspace.

Coming Soon
USE CASES
Solutions

Deploy domain-ready structures for portfolio, pricing, trade, channels, and campaign workflows—built on one shared company layer for consistent entities, ownership, and policies.

Contact sales for details
Team
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Flow

The company-aware canvas built for the way marketing teams really think.

Flow is Rubin's company-aware workspace for the work behind every marketing decision. Investigations build on each other, analyses stay tied to their reasoning, and plans carry through to shipped follow-through.

You're The Conductor Flow is the workspace where marketing thinking becomes decisions your team can defend

One workspace. Company-aware context, connected work, and traceable reasoning from the first question to shipped follow-through. Rubin keeps investigation, planning, and execution in the same operating environment so scattered work stops fragmenting across tools. Flow is the discipline made operational: a canvas where analyses layer on each other, plans stay grounded in the same company context, and every conclusion compounds into work the whole company can build on.

Knowledge

The curated company context behind the workspace.

Knowledge is where Rubin's understanding of the business becomes structured and navigable: entities, brands, SKUs, channels, claims, rules, documents, and operating relationships are shaped into a company-aware knowledge environment.

Business entities

Named objects your org already relies on

Brands, SKUs, customers, channels, and plants are first-class records with owners, not anonymous rows. Ask how Category A performs in a priority account format and Zone resolves to the same entities your ERP and field teams use, so answers never fork into parallel definitions.

Example

Category A hero SKUs under volume index in a priority modern-trade key account: Zone resolves Brand, SKU, Pack, and Channel to the same registry rows weekly forecasting and field ops already use.

Brand SKU Pack Channel

Reference data stops living in one-off spreadsheets: each entity carries identifiers, hierarchies, and ownership so every slice of analysis points back to a single registry. When definitions change, the graph updates: downstream views, alerts, and plans inherit the correction instead of drifting quietly out of sync.

A priority SKU rolls up through brand, pack, and channel; a margin question ties to the same sold-to and route objects your trade team disputes in ERP. No duplicate shadow taxonomies in slides.

Policies and rules

Guardrails beside the numbers they govern

Promo guardrails, funding rules, and approval logic sit next to the metrics they constrain, not buried in a deck. Answers stay explainable and policy-safe because the rule set is visible at the moment of interpretation, not reconstructed from memory after the meeting.

Example

A flash promo on SKU X in Category B: Campaign results sit beside the TradeDeal funding envelope, and a blocked line calls out the EligibilityRule that stopped uplift.

Campaign TradeDeal EligibilityRule

Policy is treated as executable context: co-funded vs self-funded trade, national price floors, customer-specific exceptions, each linked to the entities and KPIs they affect. When someone asks why this is allowed, the path is traceable from headline number to rule text.

A promo spike is read alongside the funding matrix that authorized it; a blocked line item surfaces the specific clause that fired, not a generic policy error.

Documents and references

Evidence that stays attached to decisions

Briefs, guidelines, and contracts stay bound to the entities and decisions they inform, so context does not evaporate when the room clears. The next review starts from the same artifacts, not a scavenger hunt through inboxes.

Example

A metric in the workspace was taken from an internal analysis. Knowledge states exactly which file it came from - title, version, owner, storage path or link, and the page, section, or slide reference - so the figure stays tied to that GateArtifact and SubstantiationEvidence record instead of floating as "from some deck."

GateArtifact SubstantiationEvidence

Documents become first-class links in the workspace: retailer letters, legal approvals, sell-in commentary, and workshop outputs attach to SKUs, accounts, or initiatives. Version churn is visible; nothing critical lives only in a forwarded thread.

A range review ties its output deck to the assortment objects it changed; months later, what did we agree opens the same file in context without reopening the entire story from scratch.

Connected relationships

Graph, not one-off tables

Assortment, price ladders, and account relationships are modeled as durable links, not disposable pivot tables. Every cut of the business stays navigable from the same company graph, so handoffs between functions reuse one structure instead of rebuilding it weekly.

Example

Share erosion on a priority route: move from Channel to CustomerAccount, then to SKU mix, PriceList bands, and the Campaign calendar without five disconnected exports.

Channel CustomerAccount SKU PriceList Campaign

Relationships carry meaning: who sells what, where, under which terms, expressed as edges teams can traverse. That is how Zone keeps investigation, drivers, and plans aligned: the same graph powers the question, the decomposition, and the follow-through.

A route-level underperform drill moves customer to SKU mix to price band to promo calendar without exporting five extracts; each hop stays on the same linked model.

Plans

Turn findings into coordinated action.

Plans turn investigation and analysis into structured follow-through. Teams can define initiatives, assign responsibilities, shape timelines, attach documents, and move decisions into a coordinated operating flow.

Plans workspace preview

Plan · Projects · Workspace

NEW: GUSTO Truffle Mayo 400gr Launch — NPD 2026

Mar 2026 → Aug 2026 At risk

In progress

Claims substantiation — hero packaging copy

Michael S.

Details

NPD 2026 launch: truffle positioning, claims vs. blueprint LaunchChecklist, retail packaging artwork and channel listing aligned to Product registry.

Timeline

In progress (1)

NEW: GUSTO Truffle Mayo …

Unassigned · 4 tasks · 1 done

NEW: GUSTO Truffle Mayo 400gr Launch — NPD 2026 25%

Concept STAGE GATE

Receipt & COGS Alignment

Artwork Finalization

Board

To do

Formulation sign-off — oil & truffle spec

Launch checklist — retail packaging (blueprint)

In progress

Claims substantiation — hero packaging copy

Channel listing — key accounts

NPD stage gate — artwork approval

Done

Innovation brief — gate 0

SKU rationale — finance

Execute

Run workflows across tools, teams, and agents.

Execute is where prepared work moves into action. Rubin connects workflows, integrations, tools, and operational logic so teams can carry work through instead of leaving it as analysis alone.

Workflow execution
Integrations
Tools and agents
Operational follow-through

Workflow Builder

0/4 steps

Open Flow in your workspace

When you are ready to work inside the product, open a new Flow workbook and start compounding your team's thinking.

Go to Flow