Co-founder, CEO
Context is the Operating layer.
When every team means something different by the same product, market, or rule, plans and numbers never quite line up. Shared context is what keeps execution aligned.
Rubin is model-agnostic software that encodes how your business is defined and run: entities, ownership, rules, and feeds from ERP, retail, and media. Teams and automation use that same structured layer for planning, monitoring, and execution. Dialogue is one entry point; Zone and the rest of the product read and write the same graph.
The Problem
It is Actually Complicated
Enterprise reality is not a single spreadsheet or a tidy stack of apps. It is a live system of business models, departmental processes, and operational tools that must stay coherent while everything moves. What looks simple on the surface is held together by deep institutional know-how and brittle dynamics under pressure.
- Sales ReportsQ4-Revenue.xlsxv3Pipeline-Summary.docxv2Regional-KPIs.pdfv1Channel-Mix-Analysis.xlsxv2Forecast-H2.docxv3Territory-Review.pptxv1YoY-Comparison.xlsxv2Weekly-Flash.pdfv4Strategy DecksGTM-Plan-2026.pptxv2Brand-Positioning.pdfv1Competitor-Map.xlsxv3Portfolio-Review.pptxv2Market-Entry.docxv1Innovation-Pipeline.pptxv2Board-Deck-Q4.pdfv3SWOT-Analysis.docxv1Campaign PlansJan-Promo-Calendar.xlsxv2Feb-Launch-Plan.pptxv1Mar-Trade-Spend.docxv3Apr-Media-Plan.xlsxv1May-Activation.pdfv2Summer-Campaign.pptxv1Q3-Budget-Alloc.xlsxv3Holiday-Promo.docxv2Context01 / 4
Information is everywhere. Context is not.
Companies are not short on information. The real issue is that reports, records, documents, and insights rarely exist in one connected operational view.
- TeamsMarketingAny expected COGS increases? Gotta close this year's pipeline…FinanceIndex energy and labor to currency and you're good to go mate.MarketingThanks!Data & ToolsRevenue$48.2KCOGS31%Margin$14.9KField
$3.49Organic Mayo250ml
$4.89Buffalo Wing450ml
$4.29BBQ Smoke400ml
$6.99Premium Glass320g
$3.79Garlic Mayo250ml
$4.49Sriracha350ml
$4.19Ranch400mlCheckoutOrganic Mayo$3.49Buffalo Wing$4.89BBQ Smoke$4.29Total$12.67Knowledge02 / 4Valuable knowledge, trapped in the seams.
Critical business knowledge lives across tools, teams, files, dashboards, and individual experience. What exists is valuable, but it is not structured so the organization can fully use it.
- Q4Q4-report.docxforecast.xlsxRandom AssistantIdleDrop files hereAI03 / 4
Language is not enough. Company context is.
Generic AI may understand language and broad business concepts, but it does not know how a specific company works: its structure, priorities, history, rules, and decision logic.
- Structure04 / 4
Without a model, depth stays out of reach.
When business context is not modeled clearly, AI can only help at the surface. It may answer questions, but it cannot reliably support deeper analysis, planning, or execution.
SOLUTION
ONTOLOGY & KNOWLEDGE BASE
TAILORED TO YOUR BUSINESS
Rubin's ontology encodes your company's entities (brands, SKUs, claims, channels, policies) and the relationships between them. Registry edges follow the canonical relation types defined in your blueprint, so every downstream agent reasons over the same graph surfaced in Zone.
Integrations
Available Integrations
SAP S/4HANA
ERP
NielsenIQ
Panel Data
Google Workspace
Productivity
Google Ads
Media
Microsoft Outlook
Productivity
Integrations
Plug & Play
Connect your data stack in minutes. Rubin integrates natively with ERP systems, retail panel providers, media platforms, and productivity tools - no custom engineering needed. Every connected source feeds directly into your Knowledge Base, keeping agents grounded in live company data.
Ask Rubin
Get started
Try marketing and portfolio questions grounded in your company knowledge - the same flows as Chat.
Turn your knowledge base
Into your AI Native
Workspace
Introducing
FLOW
Turn your knowhow into decisions your team can defend. Flow gives marketing the room to think through hard questions with your company's full context in reach.
Investigations stop starting from scratch. Analyses, plans, and studies build on each other and on everything your teams already know, so people move faster on the questions that matter, keep the reasoning behind every conclusion, and grow a body of work that gets more valuable every time it is revisited.
Flow · Marketing analysis
Flow
The workspace where marketing thinking compounds.
Serious marketing questions rarely fit inside a single prompt. Flow gives teams somewhere to keep exploring, keep the reasoning, and let each investigation strengthen the next, so the answers your team defends today are the ones the whole company can build on tomorrow.
Docs · Market analysis
Docs
Read the room before you read the numbers.
Open any brief, panel report or market analysis right next to the canvas. Rubin keeps the context available while you work — one click, new tab, ready to scroll.
Zone · Product · Plan
ProjectsZone · Product · Plan
EAZY Organic Mayo 250ml — SKU refreshin progress
GUSTO Line — Q2 promo buildplanning
NEW: GUSTO Truffle Mayo 400gr Launch — NPD 2026at risk
Plans
Projects, tasks, timelines — built for execution.
Stage-gate projects, tasks, and timelines aligned to your blueprint, with the same Plan workspace as Zone, plus lists, board, and timeline views for NPD and retail launches.
Execute
Compose. Execute. Observe.
Chain triggers, AI calls, and data actions into reproducible pipelines. Build your workflow visually — node by node — run it against live company data, and track every step's output in Dashboards.
Workflow Builder
TEAM
The team behind Rubin
Rubin is built by a small team that believes commercial execution should run on a single, shared context layer. Below are the people behind the company and product. LinkedIn links are public so reviewers and partners can verify the team directly.
If you would like to work with Rubin or reach out to press: